Facebook Ads Geographical Targeting areas and Interests and behaviours
Facebook Targeting Areas
- Gauteng
- Johannesburg
- Pretoria
- Sandton
- Midrand
- Centurion
- Randburg
- Roodepoort
- Boksburg
- Benoni
- Edenvale
- Bedfordview
- Fourways
- Krugersdorp
DEMOGRAPHIC TARGETING
Age: 30–65+
Household Indicators:
- Parents (especially Parents with Teenagers)
- Homeowners
- New Homeowners
- Recently moved homes (good for renovations / upgrades)
Pool & Home Interests
- Swimming pool
- Swimming pool cleaning
- Swimming pool maintenance
- Pool cleaner (device)
- Pool pump
- Kreepy Krauly
- Zodiac Pool Systems
- Chlorine / Pool chemicals
- Gardening
- Landscaping
- Outdoor furniture
- Home improvement
- Renovation
- DIY
- Builders Warehouse
- CTM
- Leroy Merlin
- Patio and outdoor living
- Solar heating / Renewable energy
Luxury/Homeownership Indicators
- Property24
- Private Property
- BetterBond
- Lightstone
- Architecture
- Luxury homes
- High-income consumers
Energy & Water Saving Interests
- Solar power
- Solar geysers
- Eskom page followers
- Water saving
- Rainwater harvesting
- Eco-friendly living
BEHAVIOURS
- Engaged Shoppers (clicked “Shop Now” in last 7 days)
- Frequent online buyers
- People who interact with home improvement ads
- People who follow pool-related Facebook pages
EXCLUSIONS Exclude:
- Renters
- University students
- Low-income audiences (if your product is mid–high price)
- People interested only in “public swimming pools”
- People without homeownership indicators